CSR for Corporates

 

Why just “Impact” while your Organisation can also “Inspire” Millions?
What comes to your mind when you recall the names PV Sindhu, Saina Nehwal, Sania Mirza, Sakshi Mallik, Sushil Kumar, Dipa Karmakar, Vijender Singh, Sachin Tendulkar?
Why choose just one Impact Zone when you can Ripple?
What represents your brand character better than a Sport?
Which is better “A Glocal Success Story” or “A Local”?
Which medium has a centralised universal access better than Sports?

Why choose “Sports” as your Social Impact tool?
Recognised as defined system of activities which are based in physical athleticism or physical dexterity. A system, like any other, is governed by a set of rules or customs, which serve to ensure fair competition, and allow consistent adjudication of the winner. A System often divided into groups of comparable performance, (e.g. gender, weight and age) and participants are graded or classified based on their “result”. A system that is universal, engaging humans at all levels irrespective of their classifications (e.g gender, age, race, culture), A system that help human enhance their skills and test their endeavour at all levels. A system that enables the best coordination between the human brain & the body, An interlinked channel with universal reach from school, college , block
to State, Nation and the World.

Unlike few other Social Impact tools, Sports create Ripple Impact. The ripple effect of one athlete’s success and their handwork will have a lasting impact impressing the new generations of athletes to take up sports because of its incentives. Even if one athlete performs, the results impact 10 of his peers and eventually inspiring 50, 500, 5000. Refer the recent case of PV Sindhu, the silver medallist at Rio Olympics 2016, its overall impact on millions and its boost to badminton. The demand in the sport has exponentially increased giving scope for new business opportunities in form of academies producing more talent and contribution to the recreation of the fellow Indians.

Sports is frequently used as a mode of: 1). Training & Evaluation of human abilities; 2).Healthcare; 3). Marketing Platform endorsing Success Stories; 4). A platform for Men & Women; 5). Well Coordinated Community Development Tool.

CSR Proposal – Social Impact through Sports

According to the Ministry of Corporate Affairs’ 2014 mandate, “training to promote rural sports, nationally recognised sports, Paralympic sports and Olympic sports” is now a recognised avenue for companies to invest through their CSR initiatives.

Ethic Sports Foundation is one among the few  Not-for-Profit Sports Management (Section 8) Companies formed with an objective to bridge the gaps in the Sports System, key focus on Promoting Sports in the Rural.